¡¡¡¡At present,there are problems with office chairs in China,including a lack of scientific marketing strategies.This is reflected in the lack of long-term,stable,and scientific strategic guidance on marketing issues such as marketing,promotion,channel management,logistics distribution,after-sales service,and manufacturer relationships.
¡¡¡¡Phenomenon 1:Numerous brands,disorderly market competition,obvious regional characteristics,and other characteristics.
¡¡¡¡Phenomenon 2:Low end production,becoming a production base for foreign enterprises.
¡¡¡¡Phenomenon three:The design ability is generally low,and most can only rely on plagiarism.
¡¡¡¡Phenomenon 4:Counterfeit and inferior products impacting the market environment.
¡¡¡¡Phenomenon 5:Insufficient development of environmentally friendly chairs.
¡¡¡¡Phenomenon 6:Many manufacturers have immature production technology.
¡¡¡¡Only a relatively small number of professional manufacturers have mature production processes,and ergonomics,quality,and environmental protection will be urgently needed to strengthen domestic furniture.